How Beth Heyer Turned a Pandemic Pivot into a Mission-Driven Business Supporting Women, Families & Her Own Freedom | 16

podcast Jan 26, 2026

When the world shut down in March 2020, just six weeks after launching her business, most people would have packed it in. But not Beth Heyer.

A single mom who had already left her corporate career behind, Beth had invested $40K of her own money into launching Babysitting Connection — a unique, subscription-based childcare solution. When COVID hit, she had a choice: give up or pivot fast. What she actually did? Redefined an entire industry, built a 7-figure brand, and created work-life balance not just for herself — but for thousands of other women too.

If you’ve ever questioned whether it’s possible to grow a profitable business that also gives you presence, freedom, and purpose — this conversation is your proof.

 

🎧 In this episode, Beth and I talk about:

  • What gave Beth the courage to not return to a corporate job (even during a crisis)
  • The power of listening to your intuition and your market when it’s time to pivot
  • What building a truly flexible, scalable business can look like — especially as a mom
  • How Beth reclaimed her time, energy, and health after burning out early on
  • Why she's passionate about giving other women tools to launch their own care-based businesses
  • The identity shift required to scale — without sacrificing your sanity or values
  • The message she's modeling to her kids (and her team) about what freedom really means

If you’re in a season of transition — leaving corporate, craving something more aligned, or thinking of launching something new — you’ll love Beth’s story. It’s honest, inspiring, and full of real strategies and insights for what it takes to lead with purpose.

 

Listen to the episode here!

 

Jump ahead:

[01:24] Introducing our guest, Beth Heyer

[04:35] Beth’s journey from career to entrepreneurship

[09:04] Pivoting at the start of COVID

[20:15] Finding balance and leaving behind the hustle and grind

[29:37] Deciding not to get a job

[40:08] Scaling up from babysitting to petsitting

[50:55] The biggest message Beth’s sending to her kids

[55:08] Connect with Beth

 

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