How Beth Heyer Turned a Pandemic Pivot into a Mission-Driven Business Supporting Women, Families & Her Own Freedom | 16
Beth Heyer 0:00
I love what I do every single day. I love waking up and doing my job. Our sitters get reviews, and our families get reviews. They can leave them for each other, and every single day there's reviews coming in. And every single day, it brings me so much joy.
Julie Cober 0:22
Imagine if you were invited to a room filled with a collection of the most diverse, interesting, authentic women in business, leadership and entrepreneurship today, sharing their stories of growth, courage, risk and change, women who've declared enough is enough, these rules of success I've been asked to follow no longer work for me, and frankly, who made them up anyway? Well, there is such a room, and my friend, you're here in it right now.
Welcome to “According To Who?” the go-to podcast for successful women who are ready to question the current status quo, do things differently and rewrite her next chapter. I'm your host. Julie Cober, former C-suite corporate executive turned founder, CEO and peak performance mindset coach to the female founder on a mission to build, grow and scale on her own terms. If you're craving more freedom, well being and true fulfillment, both in your work and your life, guess what? You're going to love being in this room.
Hello, hello. Welcome back to According To Who. I am so excited for our guest today. So welcome to Beth.
Beth Heyer
Hi.
Julie Cober
Yes, we're so happy to have you here. Beth and I, we met recently. I was thinking about this when I was preparing for this podcast, and I thought, isn't this interesting? We met through what I would call the kind of regular podcast pitch method, right? Which is great. Someone on your team reached out to me. They had listened to According To Who, and they thought you would be a great guest.
So I looked at your background. I'm like, Oh yeah, yeah, yeah. We have to have Beth on according to who. So I think once you hear her story today and how far this woman has come in the last five years, I can't wait for you to hear what she's going to share. But one thing that really stood out to me as I thought to myself, she must have asked herself, according to who, probably a million times in the last five years. So that's always the guest we like to have on.
So what I do first, Beth always, is read your intro. I'm just going to read it right here from my notes, so everybody gets your background, and then we'll dive into the the juicy story, your story. Okay, okay, so Beth Heyer is not just building childcare solutions. She's revolutionizing how families access reliable care and empowering women to build thriving businesses. As the founder and CEO of Babysitting Connection, Beth understands firsthand the challenge of balancing parenthood and entrepreneurship driven by her own experience as a single mom.
She launched Babysitting Connection in 2020 quickly scaling it into a Texas wide network, connecting over 700 subscribing families each month with 300 plus vetted sitters, then expanding beyond Texas to six locations in Ohio and Utah, her innovative subscription model enables 1000 to 1200 sits per month across multiple cities, proving the power of community and convenience.
Beyond Babysitting Connection, Beth has expanded her vision to include Pet Sitting Connection, which I love. She's demonstrating her commitment to comprehensive family support. She's been named Austin business woman, Employer of the Year in 2022 just two years into her business, she's also a passionate coach, guiding women and care agency owners on how to launch and scale profitable babysitting businesses using her proven subscription model.
Beth's unique perspective on Gen Z team leadership is also a strength of hers and sustainable work life balance, which we are definitely going to dig in today, and the art of pivoting These all make her a sought after speaker and mentor. I can see why. So today, Beth is dedicated to empowering parent entrepreneurs and revolutionizing the child care industry. She's on a mission to create a world where families have access to reliable, affordable care, and where women can build successful businesses without sacrificing their personal lives like what a great mission.
So welcome, welcome, welcome. Beth. We're so happy to have you here. Thank you. Okay, so we always start with a backstory. I always love to give a little bit of a backstory. So you're a stay at home mom, after spending years building your career in corporate America and recruiting and training, and then at some point, what you're going to share with us today, you decided it's time to be an entrepreneur, right, and start your own business. So give us the backstory of your journey so far and take us up to. Launching the babysitting connection. We'll dive into that in a second, but I'd love to hear like kind of the story up until there.
Beth Heyer 5:06
Yeah, I had a great career as a recruiter and trainer. I worked for a really great company in Columbus, Ohio, and I had my son in let's see, 2014, and I want to be coming to stay at home mom pretty quickly, I kind of dabbled with going back to work to humor myself and my, you know, my husband at the time and I wanted to be a stay at home mom. I had my second baby 20 months later, in 2016 and shortly thereafter, in 2018 my husband took a job in Austin, and we left our wonderful network. I had lived in Columbus for 18 years. I grew up in Ohio. We left our amazing network for a job, for him to come down here to Austin.
Julie Cober 5:51
That would be a big change, right?
Beth Heyer 5:54
It was a very big change. So we made it to babies with two babies, yes. So what? I had a two and a three year old, I think, at that time. So we moved here. I had this incredible moms group that I was a part of in Bexley, Ohio. I had an amazing network of babysitters. We'd kind of the moms group. We'd like curated this amazing group of, like, Nursing majors from Ohio State, and we just had a Wow, great team. I basically had a part time nanny in Bess and, you know, I was a stay at home mom, but I also, from the beginning, knew that I needed support, and I would have care come in. And I would, you know, sometimes I would just sleep, sometimes I would take the baby, sometimes I would take the toddler, sometimes I would, you know, make fresh pasta. It was like whatever I needed to do to fill my cup that day, I would take that time and give myself that time. And we were very lucky that I was able to do that and that we could afford to do that.
Julie Cober 6:48
But also, let me just say, right there, lucky, but also leadership. Like not a lot of women do that, even if they can, right, they should bring someone in, like I should be able to do it all. And that's regard like, I honestly think a stay at home mom is the hardest job in the world, and you don't get a lot of breaks and a lot of help. So to for you to say, You know what, I am going to bring help in just to sleep. Like, kudos to you.
Beth Heyer 7:14
Yep, that is my, that is my that is my hill, and I will die on it. I am so anti mommy martyrdom. It is. We do not have to do everything. We do not have to sacrifice ourselves. I'll probably use all my quotes today, but you know, one of like you got to put your own oxygen mask on first.
Julie Cober 7:32
Yeah, that stage when they're that young,
Beth Heyer 7:36
Absolutely, absolutely. So we moved. So I had this great network, and I left it, and we moved to Texas, we started to help bring back the moms club here, to get that community. And I was really struggling with babysitters. I had people referring people to me, like, oh, this person's great. And then they'd come and I'd be like, No, they're not. And I was struggling with Facebook, finding people, and I wound up finding, you know, over the course of, you know, six, seven months, I found one sitter that we liked, and I was like, this is, this is silly, you know, it's just it wasn't making sense. It was another big college town I should be able to tap into, you know, UT people and Texas State people. And I wasn't finding them.
Julie Cober 8:18
And Texas, like, it's what, the third largest state in the US?
Beth Heyer 8:21
Austin's a million people like, what are we doing wrong here? Yeah, so about 10 months into moving to Austin, my ex decided he was going to completely change his career, and we were going to go in a completely different direction. And at that time, it meant that it was probably time for me to go back to work, and I knew I didn't want a boss. I don't do well with bosses. I knew I didn't want a boss, and I knew that I had really become passionate about moms with working with moms groups, and I really just saw a need, and thought, There's got to be a better way to do this. There's got to be something better than, you know, care.com which is basically just a paid job board. And I set out to find a solution.
So January 2020, babysitting connection launched. And you know, six weeks later, covid happened. And you know when we start, I mean, we had to pivot so early on to me, babysitting connection was just going to be this date night sits. You know, we had two membership packages where it was we had a three sit a month or a two sit a month and and five sets a month, if you want to go on a lot of date nights. And within six weeks with covid, we realized this isn't going to work.
And in terms of childcare, with the pandemic, every daycare you know and school closed within a week in the whole country, nobody was going on dates, that's for sure. Nobody was going on dates. No restaurants open. Nothing was open, right? And but then all of a sudden, there was no childcare for anyone, and everyone was trying to work from home and manage their children.
Julie Cober 10:00
Oh, right. And I didn't think of that. I was just thinking of, well, oh my gosh. What did she do? Because, like, nobody was going out, but they still needed childcare, yes. So that even more so, yes.
Beth Heyer 10:10
So that was our very first pivot within, within probably two months of launching, we create, we went from a two and a five sit package to, I think it was like 3, 10, and unlimited, and we had so many families reaching out to us that needed basically a temporary nanny. You know, we didn't know how long it was gonna last.
Julie Cober 10:30
No one did then, right? Wow,
Beth Heyer 10:33
Yeah. And there were a lot of families that were like, we only want one sitter, and they weren't comfortable with other people coming into home. But at the same time, we also had a lot of babysitters who are like, I don't want to go in a lot of people's homes either, right, right? So we were able to very quickly start matching these families to these sitters for consistent care. I brought in my own, you know, that school that even you know that dynamic started in March. My son was starting kindergarten that year, and school didn't start, right? I mean, school started in person.
Julie Cober 11:07
Kindergarten at home, right?
Beth Heyer 11:10
So I reached out to, I remember, I posted in my mommy group, anybody else have a kindergarten or going to, you know, going to my kids school that wants to make this work together. And we created a little kindergarten pod, and we had Stacey, you know, we had Stacy coming. I think she came probably, you know, eight to two every day, and she she knew how to log into my kids tablets and do math, and she knew, she knew it all and in letters and all the things they do in kindergarten. Yeah, and she having that Kinder pod allowed me and two other mothers and fathers the ability to to work. And we had a lot of families that did those those pod things with us. We had a lot of families that were using us for full time care. And, you know, when I launched babysitting connection, it was really an, it was a nannies world.
Nanny agencies were huge. They still are big, but I think the pandemic showed families and showed businesses that we didn't need 40 hours a week of care, that there could be some flexibility, that maybe a mom could use care nine to three and manage the kiddos, that there could be flexibility in our schedules, maybe both parents were working from home, and then I'm getting way ahead here real quick, but that kind of is what led to my coaching, is that there were a lot of nanny agencies that lost a lot of business that they had, because people realized that they didn't need that full time care, right?
And then, and then that kind of, now, six years later, that led to me working with nanny agencies to set up babysitting agencies. So it's just, it's funny, I joke that we were like the black sheep in the beginning, like, Yeah, over here, yeah, yeah. So now it's like, oh, babysitting. I think she might have been on to something. So right?
Julie Cober 13:05
I have so many questions. Okay, this is good. I want to dig into this, so let's start with pivoting. Okay, okay. Like, I know a lot of people, so I, too, left the corporate world at the end of 2019, and I was the head of I was a chief HR officer, so lots of people who would listen this podcast know my story, so I literally missed all of covid. And if you think about that from an HR perspective, that's huge, right?
Anyways, I'm very grateful actually, that that happened for me. But a lot of people would call me in those first months, kind of like, you know, February, what's going on. But when you know, it really hit the fan in March, and they started shutting down, you know, the NFL and the NHL and you know, all of that, right? Then we knew what we were into. People were calling me pretty much weekly with and many different industries, thinking that their life was over, that their business is going to crash, that that, like, you know, real estate agents, they're like, how am I going to sell a house?
And I remember my best friend is, she'll be listening to this big real estate agent in Canada, completely devastated thinking, and she's built this business for 30 years. I said, you have to pivot, like, how can you sell a house so people don't have to come in it, right? And then she started thinking, right? She started going, Oh, okay. Then she was like videotaping the houses. And people were buying houses, sight unseen from her little iPhone camera.
Beth Heyer
I bought a house June of 2020, right?
Julie Cober
So I'm thinking of your story, and I'm thinking, Okay, what I would love to know, because this is really important. We talked about pivoting a lot here in this podcast, but I'd love to know when you when it hit, and you knew. So this is like two months into your business, basically, right? You knew, Oh, gosh, this is big. What I want to know exactly what you were thinking, because most people went the other way. And, you know, the ones that survived pivoted. But I just like to be. In someone's brain right there. What were you thinking about your business at this moment? Surviving?
Beth Heyer 15:04
I just pulled $40,000 out of my retirement and spent it, and now, you know, I have a website and I have software and I have a logo, and I, what am I gonna?
Julie Cober 15:19
And now you have no, nobody wants care.
Beth Heyer 15:21
Nothing.
Julie Cober 15:24
Did you think of the, oh, my God, all these kids are at home right now? Or you know, just trip?
Beth Heyer 15:30
You know, after I panicked and screamed and drank a bottle of wine, I was like, I need someone to watch my kids, you know, like, whoa. Like, I'm gonna be my best client, because I don't, I don't want to watch my kids. Like, yeah, how am I? You know, my kids at that time, and I had a lot more going on. I was working at when I started babysitting connection. I had three part time jobs, and one of them was, I was, I was helping, doing some fundraising for a large daycare in my town. So not only did I lose my job, I lost my childcare, you know, so that my kids were going to just like everybody else.
And luckily, oh my gosh, I had a couple other jobs, just always and, you know, those kind of kind of worked, but I was like, I need to figure out what I'm going to do. Luckily, my ex had a remote job and was able to keep working, and we weren't necessarily worried about him, but he had to work, you know, he couldn't help me during the day, and we were all home, so I thought, Okay, wait, I need I'm gonna hire a babysitter, right?
And then I think it was just a combination of realizing everyone was we, you know, this pod term started to come out and, like, how do we, how do we pod? And how do we kind of match up where we're not, you know, we Nobody wants a babysitter. It's going into 10 houses. So we really started to dig into that. Like, how do we do this? Okay, you know, going to a babysitter and say, Are you open to sitting for one, two or three families, and then using our software and using these connections of what families are looking for, and we became kind of a mini nanny service.
Thankfully, I had a HR recruitment background and started placing these families together. And I feel like, in hindsight, it probably felt like nothing was happening, and it was the slowest thing ever. In hindsight, when I look at our numbers that first year, I mean, we just exploded, I'm sure, because we had to. And there was
Julie Cober 17:32
such a such a demand, you hit on such a demand, even though, and that's what happened to most people that decided, I think this is why I was asking this. What I saw with the ones that survived and actually thrive, like same with my, my my girlfriend I just mentioned, in 30 years, it was her best year in real estate, right? Because where we live in Canada, you know, she's, she lives on a little island, Prince Edward Island, and she's from Toronto, though, and people were wanting to get out of Toronto. They were moving. They because, oh, I'm working from home. I don't want this life anymore, the commute all the big city.
And they were selling their big, expensive homes here in Toronto and moving to very less anyway, she had the best year she ever had in her life. She said, I asked her now, she said, on that phone call, I thought I was dead like and ends up have being the best year. But most people that I know that pivoted decided to pivot, because she could have just packed it in right there. She didn't, oh yeah, she didn't have to do it. She you didn't. Either you could have just said, Well, okay, I guess I lost, for my losses, right?
Beth Heyer 18:35
Yeah, yeah. I would love now that I think about it, I would love to go back, because I do remember sending emails to like, our thing and being like, let it, you know, let us pair you. And we had, I think, two and five sits. And we were like, we got this new program, like, you can book as many sits as you want for, you know, it was probably $100 then, or something. And, you know, I'd love to go back and look at my social media and look at my emails, because they were probably, in hindsight, they're probably bordering on frantic, like, please, oh, I'm
Julie Cober 19:03
sure desperation, right? I was thinking that. I'm thinking, what did she actually do then to get this out?
Beth Heyer 19:07
You know what we did too now, and I'm thinking of it, we would do like, oh my gosh, I don't know how many we did. We would do like, pop up virtual play dates. Oh, like, I would like, read a book to a kid, like, like, set your two year old in front of the screen for an hour, and I'll care for them while, you know, you do the dishes, like we were trying to do, like, those pop up. I think we did a couple of those where we're like, we'll talk to your kids for an hour. And like, I wasn't charging or anything, but it was like, What can we do? I was probably just grasping for straws. Like, what can we do to help these people and, like, help these parents and show them that we're here, and
Julie Cober 19:49
that's the key, right there. So you were in service to others,
Beth Heyer 19:53
yeah, yeah, yeah, right. Play dates for a while.
Julie Cober 19:57
And, you know, I mean, think about it, that was a pretty. Horrible time, right? And everybody was very nervous about what was going on in our own countries and around the world. But also I wonder too, because I know that you're pretty convicted around work life balance, which we talked about, and you probably maybe, well, I won't answer it. My question is, you know you're in this, oh my gosh. You know, what some would say is kind of the desperation mode, like, how did you make sure? And maybe you didn't, but how did you not get back into the hustle and grind?
Beth Heyer 20:30
Oh, I didn't find work life balance until probably three years in.
Julie Cober
Okay, so you were in the hustle and grind just to make it work.
Beth Heyer
It was problematic. It was a problem. It was probably three years in, and I, early on, I knew that I think there's a lot of entrepreneurs who who think this kind of is like martyrdom too, like, I can do it all. I can do it all, yeah. And I realized three weeks in that I did not want to post on social media, I did not want to make graphics, and I sent an email to my sitters.
At the time, I probably had 12 sitters. I was like, does anybody want to work five hours a week doing social media? And great idea, another great idea, right? Nikki on my team, was like, Sure. And, you know, I interviewed her. I didn't even know what to ask her. She had done social media for a local gymnastics gym. I was like, You're hired. You know, I probably paid her $15 an hour. She's with me today.
She now has her own giant social media business with a right, you know, multiple month long wait list, best decision I ever made, to hire her, to say yes, yes, yes. And it was like, I knew I wasn't the expert. So I was always like, I always knew maybe I needed to hire I never, I never tried to do my own accounting. I never, you know, social media, I knew I couldn't do, but I was working constantly. I was working on what you could do and what I could do.
And in hindsight, I'm like, What was I doing? Like, we weren't even that, you know, we were booking a hundreds, not even 100 sits a month, probably then. And I'm like, but I think it was just at that point. It was just I was constantly sending emails and constantly trying to network and posting and sharing and newsletters just to get our name and our brand out there, which, in hindsight, worked the sales model too.
Julie Cober 22:08
You're starting conversations right,
Beth Heyer 22:12
Right, right. And, you know, I was working all day when I could, you know, the kids were had a pod or babysitter. I would work, you know, nine to three, and then I was, you know, constantly on my phone. You know, babysitting agencies are a 24 hour business. If a sitter is sick of a family is sick, you're constantly on your phone.
And then I would put my kids to bed at eight. I would work from eight to midnight, and then I would eat chips and queso and drink wine until 1am and do it again. And, you know, I wound up gaining 30 pounds. And I my, you know, husband at the time, was like, you need to, like, put your I was, I think I, I was doing really silly things. I was, like, putting there was, we would, I would joke about it. My ex didn't think it was very funny. But like, we could never find the ketchup, because I was, like, I would be so frazzled cleaning up, and I would put it somewhere, and we would find, like, in the dishwasher, under the sink.
Julie Cober 23:08
Yeah, that's like, just not present.
Beth Heyer 23:11
Yes, I was not present. So I don't know, a couple years ago I went through a point where I was like, I got a really bad my family has a history of heart problems, and I got real bad blood work. I had really high cholesterol, I had a really high blood pressure. And I wasn't obese. I mean, I was overweight, it was just, I was like, I need to get this in line. And I think I joined a great program that helped me lose a bunch of weight. That was really also focused on balance and finding time.
And you know, that really helped me transition. And then also, at the same time I was kind of it was going through a divorce, and had to kind of readjust everything. And now I look back and I was like, I was so burnt out. I was not a good mom, I was not a good partner, I was not a good friend, and now I've just become such an advocate for that work life balance and not having to do it all. I think a lot of parents on the outside, everything looks perfect. And I hate laundry so much. I detest it.
Julie Cober 24:24
I’m not a fan either.
Beth Heyer 24:27
I will wash it and dry it, but then it will just sit in a basket.
Julie Cober 24:30
Yeah, the folding and putting away.
Beth Heyer 24:33
I don't do it. I don't do it. And I remember walking into my closet one time and there were four baskets of clean laundry on the floor, and it would cause me so much stress. I was so stressed. I was like, how am I failing at this? How am I not a good enough person, or mom, or, you know, wife that my kids are going through a laundry basket, pulling out pretty couldn't close, and I hire a previous babysitter of mine had started a business, and she still has it called all the small things.
And I called her, and I was like. Like we used to joke, I would call like, I'm putting up the white flag, send someone, and someone would come in for three hours. Cost me 100 bucks, yeah? And it would just put away, it would be reset, and she would and she would, you know, make my bed, and she'd load my dishwasher, yeah, $100 and all my stress is gone, yeah. And I'm like, why?
Julie Cober 25:21
It's either, I always say to my clients, you're either gonna it's either time or money, right? So if you don't have the time, nor do you want to do something, like, certainly don't shame yourself into doing it. Because here's the thing, you'll do it once, and then you won't do it again, and you'll shame yourself, and then you're in this cycle, and you get really comfortable with shame. And you know, why not? Why am I not a good like, we're so good at that as mothers, right? And women in general, pay somebody if you can, right, or if you can't, and you don't, love laundry and you have a partner in the house, make it their job. Like, I hate grocery shopping, I hate it online, in the store, anything, so my family knows. I mean, I'll do it once in a while, but it's delegated. Delegate it, either delegate it or pay to someone and delegate to them and be okay with that. Like, stop shaming ourselves, right for things that we don't like to do, right?
Beth Heyer 26:14
Like, what is your time worth? Right? That's why I would ask myself, What is my time worth? It's and, you know, bringing people into the house, likely they're more of an expert than you are, right?
Julie Cober 26:23
Like, yeah, I have a cleaning lady do it. They have a business around it, right?
Beth Heyer 26:27
I have a cleaning lady who comes once a month. She's coming this afternoon. She'll have my house cleaned top to bottom in three hours. Yep, it would take me six hours, and I'll be mad the whole time, right?
Julie Cober 26:35
No, I joke. It's not funny. It's not this is not funny. And so if I don't mean to offend anyone by saying this, but I mean it like I could be destitute financially, and I would not give up my house cleaner. I just wouldn't, because it's so valuable to me, it's a work that I dislike doing all the things, right? So if you can't, or you can even find someone for less hours or whatever, but the point of it is, is figure out what you love, right? Whether it's in your work or in your personal life or whatever, that's what we're meant to do.
We're meant to love our lives, right? And have that supported by work that we enjoy or things like that. We're not meant to dredge ourselves through tasks that we we hate, right? Because, like you said, you got yourself into this state to a health point, and your kids probably weren't very happy, the house probably wasn't very happy. Like, what's the point? If everybody's miserable and we're doing tasks we hate and all the things, what's the point?
Beth Heyer 27:34
Right? I mean, I was paying, I was paying two people to work for babysitting connection, before I was really paying myself. And I recognize that, like, this is a privilege. I had a partner who was working. I was also working part time jobs. I had pulled out of my own retirement to make it work. Like there was a lot of factors at play that allowed me to do it, and babysitting connection was making money, but I knew that I had to have help or it wasn't going to work and it wasn't going to grow. And, you know, I like, what is my sanity worth, and what is my time worth, right?
Julie Cober 28:11
Yeah, you know, there's that often to new entrepreneurs that I work with, because a lot of the women I work with come out of very successful corporate careers. They have disposable income to your point, they could bring it out of a 401, K or an RSP, if you're in Canada, or whatever, right? Like, there's things, maybe they had a severance. There's lots of things. Yet they still won't hire anyone. They still feel like they have to do it all, and then you're just going from burnout to burnout. No, right? You can't. You have to decide, okay, what am I really good at right? What do I love and the rest? Get rid of it if you can, as fast as you can, right?
Beth Heyer 28:46
It's worth every penny to me. Now I have something. She comes two hours a week, and she puts away my laundry. And I, you know, we have a little list that we share of, hey, this cabinet's really messy. Or, you know, we're going to on a trip next week. She packed my kids suitcase, just stuff like that, that it's like, I would have dreaded doing that, you know? I'm the type of person where, like, if I have to do something like write best, set a timer for five minutes, you can do it for five minutes, you know? And it's just, it's so worth it for me. And when I look at the cost over the course of a month of what I'm spending, it's not a lot, right in the grand scheme of things, but I have learned that my sanity is worth it, and then giving myself that time to do other things that are more rewarding to me, more valuable to me, more meant, you know, mental health, joy friendly to me, that I enjoy.
Julie Cober 29:37
Yeah, so there's I want to ask you this. You kind of touched on it when I was reading your story and we met before we're recording the podcast. What struck me is you went from the stay at home mom to single mom, and I'm not sure all of your timing, but at some point I. Yes, the easier route, for sure, in your situation, would have been to go back and get a job right a steady paycheck.
Beth Heyer 30:09
I still think about it about once a month.
Julie Cober 30:11
You had, to me when I read your story and you shared with me, I'm like, that is big courage. That is big confidence, like in, you know, whatever situation in your life. And of course, you didn't know covid was about to hit. But, like, Tell me about that choice, because most people would have gone back to work. They would not have started a business from scratch, even. And, you know, then you pivoted. We talked about that, but even that, in that moment, I know you said you you didn't want to have a boss. Lots of people don't want to have a boss, but they go to work right, because they want the paycheck, right? They want the stability, or the stability, quote, unquote. So I'm just curious, because that's big courage Beth and big confidence to do what you did. So I just would love for our audience to hear, you know what you thought there.
Beth Heyer 31:00
I joke with my team. I have a team of six now where I'm like, you know, at least, probably not once a month, probably once every six months. I'm like, I bet I could get a real nice director of HR
Julie Cober 31:15
Beth. You're like, way up higher than a direct I'm sorry, from what you just said.
Beth Heyer 31:19
I can get a real nice and like, you know, we're the home of, you know, Google, and Tesla, oh yeah, yeah. And I could have, like, and we're, I'm in the states here, so I'm spending $900 a month on my own insurance. And, you know, like, I could have a 401 K with a match. And I couldn't, I can't, I love what I do every single day, I love waking up and doing my job six years in. Are there moments? Yes, yeah, I still get our sitters get reviews, and our families get reviews. They can leave them for each other. And every single day there's reviews coming in.
And every single day, it brings me so much joy to hear these sitters say, oh my gosh, I had the best time, and this family was so fun, and the kids were so sweet, and then even more, so, you know, booking was so easy, it was so stress free to do this, the sitter came in and handled everything, and knowing that, like I can give that to mothers, there nothing, nothing can ever I can't walk away. I, you know, I think everybody who owns their own business lives in fear that, you know, you're one pandemic away from losing it all, and the
Julie Cober 32:39
pandemic can be the opposite, right? I don't know what's coming next, but, like, you have external evidence though, yeah, this is important, and this is what the listeners need to hear. She has now external evidence that something major, a major, major curveball, can come at any time. And with Beth, it came at the beginning, like, literally, 99.9% of entrepreneurs would have packed it in there, right? And so you now have external evidence that I can, pretty much, you could do what you did in the pandemic. You could do anything, yeah,
Beth Heyer 33:13
and it's, it's the joy of knowing the support that I give in the kit and the thing, and knowing that every single day, when my kids get off the bus at three o'clock, I'm sitting right here.
Julie Cober 33:26
Okay, so there it is. That's it. Because I was, I was listening for it. Yeah, I do have children. I haven't mentioned that much. It's probably intuitively in you when you decided I'm going to be an entrepreneur versus going to get a job back in the day before, like when you decided, okay, because you could have gone either route, I suspect, just based on our conversation so far and what you just said, you wanted to be there for your kids.
Beth Heyer 33:49
I am my kids. I've been a room parent now for six years. Tomorrow, I have my daughter's holiday party at 8am that I'm hosting, and then I'm going to my son's at 130 Friday, I'm taking off and flying to Ohio to visit my family. These are things that like, I don't want to ask for PTO from a boss to be able to go to my kids Christmas party. So the flexibility to be able to do that.
And you know, my daughter came home yesterday she wasn't feeling well like I don't want her to come home as much as I love babysitters. I don't want her to come home to a babysitter if she's not feeling well. I want to be able to be here for her. And you know, there's I get so much joy out of my job and the fact that I have six women that work for me, and you know, four of them are mothers. One of them is pregnant, and knowing that they never once have felt worried or anxious to have to say to me, Hey, Caroline's sick today. I can't work, you know, and and they don't have to ask for PTO to be able to go to their kids Christmas concert, and the fact that I'm. Able to provide that for six other women. On the flip side, am I providing them with the 401 K match? Unfortunately, not yet, but
Julie Cober 35:10
maybe down the road, you're right, right? That leads me into what I was going to ask you, you're scaling right? You're scaling now. And so that's first of all, that's major. Because one of, I think most, my belief, is most people, when they go into entrepreneurship, especially if you've come out of corporate It's the freedom and the flexibility that they want, whether it's time freedom, financial freedom, resource freedom, whatever right most are time freedom, especially moms. So yeah, but I think that's really big and commendable, like you're doing it for six other women. And you know that the power of that, yeah, that's huge.
Beth Heyer 35:43
And providing them, you know, like, with a opportunity to have that kind of flexibility, and, you know, good wages, and even, even my babysitters, you know, we did the math. A couple months ago, we hit 72,000 sits, and, you know, we did the math, and we're like, we've put millions of dollars in these sitters pockets, right? Millions of dollars, wow, of income, you know, and 1000s and 1000s and 1000s of hours of childcare for these families. And just knowing that I'm able to do that, and I think when you're in a corporate setting, it's hard to see. I don't want to say that minutia, but it's hard to see the direct impact that you're having on people's lives. And luckily, I get to see that every single day. I get to see the appreciation, and I get to see how we're affecting everybody's lives. And I just, I love that so much.
Julie Cober 36:42
And it's with the thing that struck me, and that's why I said, Oh my gosh, I really want Beth on My podcast. Was, I mean, my children are grown now, right? They're adults, but when they were little, so yeah, I was an executive role, and I ended up having taking a job, and this was way before working from home, like it was not a thing, you know, we all went to the corporate offices. We traveled all the things.
So this was the first job, like my whole team was in the US, and I was in Canada, so I worked from home. And I remember, so it was with Hewitt and Associates, big HR Think Tank consulting, a it's now a on Hewitt, but I remember we had a new CEO, and he traveled around the entire globe. We were global, right? So his first three months, he went all over every region of the world, and he ended in Canada. He was based in New York, but he ended in Canada. And there was a big town hall, and he was on the stage after three months, and he said, I'll tell you that when I left three months ago, we were shutting this home, at home thing down.
When I came back by the end of three months, he goes, it is full like it was roaring. Women roaring. He is. He said, I'll tell you it's fully protected forever, because they're the hardest working people we have in this company. Because we, we, at that time, nobody was able to work from home, so I was in my house here, and I would, you know, shut my laptop at five o'clock and be in my kitchen at 501, I live in Toronto, outside of Toronto, that's like a two hour commute. One way, it's worst traffic in the world. So we would do anything to protect this ability to be home with our kids, and we could run out and go to school, like you said, and see a concert. They didn't care when we worked, as long as we got the work done right.
And it was so ahead of its time, right? But I remember, I remember saying, and talking to women on my team, saying, you can't put a dollar figure on this. No, we can't put a dollar figure on I'm like, I don't care what they pay me. This alone adds a whole nother, like, 100k or whatever to the to the salary, right? And that's, I think, what you're saying.
Beth Heyer 38:46
And yeah, and there's so yeah, you don't hear more about it now, but, like, so many people calling people back to work, and I'm just like, yeah, yeah. It's because I know buildings that are sitting empty and they don't want it to look wasted, but like, show me how you've been less productive.
Julie Cober 39:03
Oh, your team even more, right? Show me
Beth Heyer 39:06
how your team is less, you know, satisfied. And there are really great companies out there that are doing it right. My partner now works for an incredible company that totally gets, like, the work life balance side of things. And there are great companies out there, but I just, I mean, that's like, with my team, it's like, you have a job. I hired you because I trust you and I know you can do that job. So, yeah, if you want to, you know, we have guidelines. We don't, we don't text members at certain times. And there's times where I say, Hey, I'm going to be at my kids thing, so I need you in the phones. Do your job, do your job, get it done. I don't care when you do it, right?
Julie Cober 39:44
Yeah, I used to say that to leaders years ago. I used to say when the odd person will work from home, I'd say, you're gonna know when they're not working. Don't worry about it. They're like, how do we know they're working? I'm like, believe me, you'll know. And sure enough, there was a couple. I'm like, back to the office, like they totally abused it, right? They weren't working. Working. I'm like, they have things to do that have to get done. You'll know if it's not getting done. Yeah, right. Anyway, yeah. So that's just leadership. So, so let's talk a little bit. You're scaling, or you have been scaling. So I'd love to hear being a dog lover and owner, like, how did you think about or did you trip over? Or was it strategic with the pet connection, and then into now you're coaching. I would love just to hear about your scaling.
Beth Heyer 40:26
Well, I think pet sitting just came out of people kept asking us.
Julie Cober 40:29
Oh, okay, well, that's good, so you listen to your customers, yeah.
Beth Heyer 40:33
People kept asking us, like, do you have pet sitters? Or you should do pet sitting? And, you know, I took a look at it and I we pulled our sitters, we said, I don't, I don't want to, I don't want to hire, I don't want to have pet sitters and babysitters. I want, I want it to be the same pool, right, right. Okay, so we pulled our sitters and said, Is this something you're even interested in? You know, like, Would you be interested in this? And if the pay was this, and the pay was that, would you be interested? And they overwhelmingly said yes.
And then, you know, I went to my software company and said, Hey, like, Can we do this? Can we make it, you know, very easy. Can we make it all in the same system? They said, Yes. And this is also, you know, like, you're, you're, you know, according to who, like, you know, people, you know people are, like, do I need another business? No, like, but I'm the type of person where I just if I and this is why I also love owning my own business, and also not having any investors, and not having a board or anything like that, like I get to do whatever I want.
Julie Cober 41:32
Yeah, yeah, there's something to say in that that whoever's listening, you know, it's easy. It's not easy. It's it's available to go get funding, right? And there's lots of beautiful angel investors out there, but remember, you're now in bed with somebody, yep, who wants a return on their money, yep, which, of course, we want to give that to them. But you know, it's a whole different dynamic, right? Than bootstrapping.
Beth Heyer 41:56
Yeah, I am just the queen of crazy ideas, and my team is used to it at this point where I'll go, we just hopped into I've done it twice in the last two months. I said, Okay, well, I said, talk me out of it. Basically, tell me out of it. So we were talking about doing senior care that would be a big market, Yes, Elder companion care. And I had someone approach me who was trying to, like, convince me to do it, and I have a friend who's kind of in the realm, and I talked to her about it, and we wound up deciding to not go that route. But what I love is that if I wanted to, I could,
Julie Cober 42:32
you thought of it, it's a very interesting idea, and you're right. Maybe it's just not right now, right?
Beth Heyer 42:39
Right? And with pet sitting. I think it was something where it's like, okay, well, I'm gonna, I'm gonna get a logo, and we'll build a website, and how much is it gonna cost me? Okay, it's gonna cost, you know, $5,000 to build this out. And then it's like, well, I also like to think, like, well, what's the worst thing that happens? You know, we tried it and it didn't work.
Julie Cober 42:57
Yeah, entrepreneurship is all trial and error. There's tons of stuff that's not gonna work, right?
Beth Heyer 43:02
You know, I'm not investing $50,000 into this. I'm not, you know, I'm not. I'm not pulling out a loan. And, you know, I just, I really approach things, I'm like, Well, what, you know, we tried, and if it doesn't work, it doesn't work. And if it, and that's kind of how we've approached growing into our new cities as well. Like, yeah, you know, we already have this big structure, and, you know, how much does it cost to add a city to our website? And with that being said, like, we do go all in, you know, we put the effort in, and we make sure that we're doing it right. But I've never been the type of person where it's like, if it didn't work out, like, I'm okay saying, Well, that didn't work. You know, that that didn't work. Let's revisit it. Let's try it different. Let's pull it back.
And we've been really lucky with a lot of our decisions. Is that we haven't, kind of had to backtrack too much. You know, we've tweaked policies and we've tweaked prices and that sort of thing over the years, and then, you know, I went to my team just two weeks ago and I said, I've been thinking about this for years. I really want to host trainings to train under 18 year olds to be excellent babysitters. I think there's a huge market for it. I don't think anybody's really doing it right, and there's a huge demand for babysitters.
And I think there's a lot of families that are comfortable hiring under 18 year olds, you know, older kids and things like that. And I've talked to a variety of Girl Scout troops through the years. So just, I think it was two weeks ago, I went to my team and I said, All right, talk me out of it. I was like, I want to host babysitter camps this summer. And it's one of those things where it's like, what's the worst that could happen? You know,
Julie Cober 44:37
this is super interesting, because, one, it's very visionary, which you need to be as a CEO, you're constantly thinking of ancillary ideas that are really core still to the brand, right? Which is what I'm hearing. But the other thing I think that's huge, that I want the listeners to hear what Beth is talking about here is identity, right? And so a big piece that she has. Talked about through this whole interview. She's not attached to the outcome, and I'll tell you why.
And because you're in Texas, that's why Scotty Scheffler is the number one golfer in the world. He is not, he doesn't identify as a golfer. Okay? First of all, he is a golfer. It's golf. Is what he does, right? He'll tell you this. I've seen him talk about this. His identity is a father and a husband, and he wants to be the best at those as that he can be. Is he competitive? Yes, it does he want to be the best golfer in the world? Yes. Does he practice all those things? But golf is what he does.
His identity is over here, and that's the same you're a mother who wanted to be home with your children. You want to be in a loving relationship, all the things that you've talked about, right? Your business is what you do, and you're obviously a visionary and all of the things, but you're not attached to these outcomes. That's why you're going in and go, let's try it.
Beth Heyer 45:54
You're, you know, I haven't thought working Beth. I haven't thought about it that way. But it's, you know, it's funny. I like, I will never and never call myself a CEO like that, just like to me, that's your identity, exactly. And if someone says, Well, what do you do? I've never once said I'm an entrepreneur. I say I own babysitting connection, right? Like, that's that's my that's my job. I own babysitting connection. But I don't necessarily identify as an entrepreneur or CEO or anything like that, and I'm just, I constantly. I'm like, yeah, how can I make something?
Julie Cober 46:26
I can hear it like part of your identity is vision, 100% like you're so visionary, and you're that's why you're trying these things, and that's why you come up with the ideas.
Beth Heyer 46:33
Yeah, yeah. Thanks for making me aware of that.
Julie Cober 46:37
And it's huge, because when we get attached to the outcome. That's when it's like, we're white knuckling it down the road, and we're trying to jam a square peg into a round hole, and this has to work or I'll be a failure, and all the things probably that now, having heard your story even more, that probably is why you weren't so fearful to just start your own business when you did not, you weren't at all. Yeah, no, clearly you weren't, I can tell like you would have said some things.
Beth Heyer 47:04
I remember really wanting it to work, you know, I remember working really hard and really wanting it to work. And I also think, I think we talked about this kind of in our pre interview is, I think a lot of women in particular, who start businesses don't give themselves the they think it has to be a side hustle, yes, and they don't give themselves the credit. Yeah, to be like, I'm all in on this. Yeah, I'm a business owner, yes.
And when I started babysitting connection. And I knew from a day the first idea that I was going to start it, that it was going to be my career, that it was going to be my it wasn't going to be something I did in my spare time. We I pulled out that money. I hired the best to build my website. I researched the software. I researched the, you know, I had the best design, my logo, I, you know, I made sure from the very beginning, we were structured, you know, legally, all these things. I think there's a lot of women, and I've seen it with with babysitting agencies, and I've talked to other things where they're like, Well, you know, we have a couple babysitters, and we're gonna give it a try. And they they're not all in. And I don't think it's because they don't want to be all in. I think it's that they're not giving themselves the credit to be like, I can do this and I can have this pay my bills.
I mean, I went from making nothing and being completely dependent on my ex's income to by the time we got divorced, three years later, I'm in our house. I pay all my own bills. I'm and it's babysitting connection that does that for me, and it's my businesses that do that seriously. They took it seriously, and I never, you know, thought that this is, this is my side hustle or something. Women don't give themselves enough credit, and women don't stand up and say, This is my business, and this is what's gonna pay for my kids to go to college.
Julie Cober 49:09
Step in your personal power. And because, you know, if a side hustle fails, it's not that bad, right, right?
Beth Heyer 49:17
It's fully invested in a side hustle. You're never fully invested in a side hustle. And I also don't, actually, now I'm just getting in my grievances. I also don't, like, you know, like, Mom, boss, like no one I'm a boss. Yeah, I don't need to be a I am a mom and I am a boss, but, like, No one calls anybody a dad boss. You know
Julie Cober 49:37
exactly I know I have. I am the same as a big conviction of mine, like women,
Beth Heyer 49:42
Mamapreneur, there's no dadapreneur, right? Exactly.
Julie Cober 49:47
And check yourself when you're saying those like, where is there a male counterpart to this then? Then, if there is, okay, let's go with it, maybe, but not why? Why are we doing it?
Beth Heyer 49:56
Because it's because we, the world in general, doesn’t see women as equal, and we feel like we need to cutesy up their job, right? We need to see up their business. You know, that's like, I love, you know, they're, I think we talked about this too, like, you know, Sarah Blakely, and any of these, you know, female entrepreneurs who have just bootstrapped it and done it and, like, own it. They were all in from the beginning. You know, they knew they were passionate enough about their idea to know there's something here and I can make it work. And all I need to do is get the word out, and then everybody else will figure it out. And I think none
Julie Cober 50:31
of us are different, like I think of her, Sarah Blakely, or Jamie Kern Lima. Like those guys, they're this. They put their pants on one leg at a time, just like they do. So there's no reason why any woman couldn't have the businesses they run. Right? Is this, are you committed? Are you passionate? All the things we just said, like, are you treating it as a side hustle? That means it gets, it gets secondary priority, right, right? But on that note, I want to ask you, what do you think the biggest message is, whether it's conscious or unconscious, you're sending to your kids right now as they're watching you build this?
Beth Heyer 51:07
That you can be balanced that. And I think they Oh, man, I see it so much. And my kids are really, really proud of babysitting.
Julie Cober 51:19
They probably tell everyone my mom,
Beth Heyer 51:22
they wear like our shirts, like every day, and there we do events in the community, and kids get our stickers, and they love coming home be like mom. I saw a kid in the cafeteria who had a babysitting connection sticker on it. You know, they love it, and I see it in their schoolwork. But my kids are being raised a lot different than I was. I had a mom who worked a lot and was stressed a lot, and I think what I'm showing my kids is that I can do both. I can be present for you as a parent.
But also my kids are nine and 11 now, so it's also not uncommon, like, if we're out to dinner or at an event, for me to be like, Mommy's got to work for a minute. Just give me one minute. I'm going to step away, and then I'm going to come back, and then I'm going to be present again. And they think just showing them that you can do it all. Yeah, I can do both.
Julie Cober 52:12
It's not either or. It's and, yes, it's that
Beth Heyer 52:15
I can be a good mom for you and I can be present for you. But also, my kids also know that, like, babysitting connection is what pays our bills and what is my job. And they understand that it generates income, yeah, and that we have to find time in our lives and fit that in. But that also, like, I can be a very present mom for them, and that I am able to take the time off and my job, whether it means financially or because I own it, we are able to travel. We try to travel a lot and do different things where we're able to I'm like, a big I'd rather have have money on a flight than money in my bank account. And, you know,
Julie Cober 52:55
You can’t take it with you, right?
Beth Heyer 53:00
Yeah, experience life, being able to book those types of experience and do those types of things, because I do own my own business, and I I joke, you know, people are like, Well, I think a lot of women also are just entrepreneurs in general. I live in a very, you know, I live in Austin, where everything's, you know, very entrepreneurial, right? Yeah.
And I think a lot of people go into their business and their whole goal is to scale and sell, and that's fine, but I've also never once had that idea for babysitting connection. I've never thought what can what is the decision I'm making today going to be what an investor wants in five years. My goal is I'm going to run and keep babysitting connection until my children tell me they don't want it right until my daughter and my son go to college, you know, get get in their 20s, and say, you know, Mom, it's not for me. And then that's when I will figure out my strategy, right?
But I love the idea of being able to give this to my daughter or my son and pass it on to them. I don't, I don't look at this as like, Okay, well, if I do this, and I grow here, and I do this, and I've thought about franchising, I've thought about licensing, maybe, you know, when they go to college, I can sell it for x million. That's not what I want. I want it to be my job. I can't imagine. I'm too young to I'm like, I can't imagine, you know, I want to work for another 20 years. I want, I can't imagine if, if babysitting connection ended, or if I sold it, what I would do. I'd probably start another business. But, yeah, probably out of that idea. You don't need to sit tight until then.
Julie Cober 54:42
But yeah, your kids are watching you 100% and you're teaching them massive lessons right now, like in life, right? So it'd be interesting. We'll have to come back in however many years and see where your kids land. But yeah, they might not want that, but basically you're teaching them they can do whatever they want, and they can be successful at it, which is huge.
Beth Heyer 55:00
Great, great. And that is a lot of work and that, yeah.
Julie Cober 55:04
Honestly, oh my god, this was so good. So tell us. How can the audience connect with you, if they want, especially anyone who's interested in perhaps, like starting the same kind of business, or even just entrepreneurship in general. Because obviously, Beth has huge experience over the last five years. How can they get in touch with you?
Beth Heyer 55:24
So we're at babysitting connection.com, that's where you find our babysitters. We are in all the major cities in Texas, Salt Lake City and northern Ohio, okay, pet sitting connection.com, we're also all those places. And then my newest, my newest baby is bethheyer.com. H-E-Y-E-R, and I've just this started. Can I talk for a minute about Yes, sure, for sure. This started a couple ways.
One is I had two families reach out to me who were previous members who had moved away, and said, We need babysitting connection here. We've moved, we've moved and we don't have it and we need it. One of them was Salt Lake City. And I said, Okay, let's open it and you can help run it. So that's where Salt Lake City came from. And then somewhere between Salt Lake City and another past client reaching out, I realized I don't I don't know if I want to run 50 cities. I don't know if I want that yet.
And another client in Washington reached out and said, We really need something here, but we kind of want to do it ourselves. And at the same time, my software company had been sending a lot of people to me, a lot of people reaching out to my software company, saying, we're thinking about doing babysitting. We see Beth is doing it. How does she do it? And they would send them to me and my software company, Mary, at my software company, kept pushing me, and she's like, You got to, you got to start charging these people,
Julie Cober 56:51
Yes, consulting or I see I, all I'm hearing is franchise model. But anyway.
Beth Heyer
I don't want to do franchise right?
Julie Cober
So you can coach them to set up their own.
Beth Heyer 57:04
Yes, yes. So I so it was kind of a combination of both of those. And I thought, you know, I think there's something here. So I built a consulting business around, you know, whether, whether you just want to talk to me for an hour and pick my brain, and give me your ideas, and I'll give you all my opinions and experiences, no matter the industry. You know, like we talked about, I have a huge Gen Z team. I love subscription models, monthly subscription models, and I love childcare.
Do you own a business? Do you already own something in this realm and you want help, maybe pushing it to the next level, or changing your software or changing your pricing, like you can hire me for that too. And then what I'm really excited about is just helping a woman or a mom start her own babysitting agency. Yeah, and we have my family in Vancouver, Washington. They're going to be launching their business, q1 next year, 2020, and then I just worked with Brittany in Washington, DC, and she just launched cherry blossom sitters. And it, you know, from start to finish, from setting up the LLC to the colors to the brands to the logo to the website to the software, we worked together over about six months, and she just launched a few weeks ago, and that's that is what is just filling my cup.
Julie Cober 58:25
We have listeners from all over the world, yeah, so I'm listening to you going, well, she could coach someone in Canada, set up in Canada.
Beth Heyer 58:33
Yeah, we make sure you consulted a lawyer a little bit more than usual, but just make sure.
Julie Cober 58:38
They would just have to go get the Canadian laws, or we have tons from the UK, like, so if you're listening and you're like, Hmm, I need this in my town, then you need to reach out to Beth.
Beth Heyer 58:46
So I just, I look at it like, as a business in a box, right? It's gonna be, it's gonna be way cheaper than a franchise, yeah? And, and after we set it up, I'm gone, and you don't owe me another pack, right? Yeah, here's how. There's no, there's no royalties, there's no marketing fees. You get to make all your decisions. You own 100% of your business. And I look at it and I'm like, Well, this would have been nice when I started. I think I was probably a little too knows-it-all-sy to hire someone at that time. Now I'm like, I would have hired someone.
Julie Cober 59:13
Well, then you know that, yeah, that would have been great for me to have them. Know, these people need them again. You're, you're filling a void in the market, which is amazing. So that's, oh my gosh. So we're gonna put all your handles, okay, like all the different websites and things in the show notes. So if you guys who are listening, going, Wow, or, you know, somebody, yeah, right. Like, I know I have a lot of women that are, you know, their kids are grown, yes, maybe their kids want to start something, right? They're in their 20s or whatever, right? Because there's a lot that want to move into entrepreneurship. So, yeah. Anyway, this was so amazing. Thank you so much for sharing your stories. What an inspiration. I can't wait to keep following you and see what happens next, like I can see and hear from you that you're so visionary and you're just not afraid. You're not afraid to go for it.
Beth Heyer 59:58
Oh, thank you, which I. You just, You filled my whole cup today, too. Thank you so much. This was such a great talk. And I just, you know, I've loved listening to your to your other women on your podcast, and I can't wait to keep listening to more, and I'm so excited.
Julie Cober 1:00:13
Yeah, this is, when this drops. Beth will be one of our first ones in season two, so we have, like, a really exciting lineup for this year. So anyway, thank you so much, Beth and yeah, we're gonna keep watching your journey.
Thank you so much for choosing to spend your time with us. I hope today's insights have empowered you and given you ideas and tools to start to rewrite your rules of success. If you love today's episode, please leave us a review and be sure to share it with a friend. And if you'd like to hear more from these trailblazing women, be sure to hit the subscribe button so you never miss out on another powerful episode. Don't forget to connect with me on LinkedIn or Instagram for daily doses of motivation behind the scenes insight and to keep the conversation going for additional resources and strategies, visit juliecober.com and subscribe to my newsletter, where you'll receive life changing content delivered right to your inbox. And always remember, you have the ability to create any change you want in your life at any time you are 100% worthy of living a life that you genuinely love, that's supported by work that you truly enjoy. Keep pushing the boundaries, question your thoughts, step into the elevated version of you, and until next time, always be asking yourself “According To Who?”.
According To Who?
